HISTORY
YA-MAN's Theory of Evolution
YA-MAN's Continuous Dramatic Advancements
in Home-care Beauty Devices
Proves Nothing Compares to Our Innovation
Transforming professional device into home-care use requires
sophisticated technology to develop compact, yet high-performance multi-functional devices.
We always break the norm at incredible speed,
only possible with our passionately innovative spirit and outstanding R&D.
- 1978YA-MAN Limited is established
- Company is founded as a manufacture of precision electronic instruments.
Company develops an optical displacement meter which brings an innovation to its measuring instrument technology to create a non-contact device. The equipment is used to measure the curvature of the Great Seto Ohashi Bridge.
- 1979 : YA-MAN introduces needle hair removal to Japan and develops the high-frequency depilator.
- 1980s : YA-MAN develops its first laser depilator for professional use.
- 1985 : YA-MAN develops a home-care optical beauty devices.
- 1981Renamed as YA-MAN LTD.
- 1985YA-MAN develops Japan’s first body fat scale*.
- *Using an impedance method to measure four contact points of hands and feet.
- 2004Mineral-based foundation becomes all the rage.
- YA-MAN is the first company in Japan to sell foundation products 100% made from mineral ingredients. These products become a huge hit.
- 2006YA-MAN launches PLATINUM GEL ROLLER
- This product becomes a huge hit, recording cumulative shipments of more than 2 million rollers* for the series.YA-MAN’s brand name becomes widely recognized.
*Cumulative shipments of devices between December 2006 and March 2011 (Source: YA-MAN data) 
- 2007A mineral cosmetic brand ONLY MINERALS is born
- 2009
- YA-MAN becomes listed on JASDAQ.
- 2011
- YA-MAN becomes listed on the Second Section of the Tokyo Stock Exchange.
- 2011The company launches ACETINO series of home-care beauty devices, offering high quality salon experiences at home
- Its high functionality responds to women’s desire for having salon-quality at home.
- 2012
- YA-MAN becomes listed on the First Section of the Tokyo Stock Exchange.
- YA-MAN’s global expansion begins
- YA-MAN makes its first memorable foray overseas, into Hong Kong(SAR of China).
- 2013The first model in YA-MAN’s home RF (radio frequency) facial beauty device series makes its debut
- Platinum White RF model is the first in the RF Facial Beauty Device, a beauty device series which achieves cumulative shipments of more than 4 million units. This product series becomes the facial beauty device standard for providing total care for skin issues with its high-performing multiple functions.
- 2014YA-MAN launches Rei Beauté series of home optical beauty devices
- YA-MAN launches Cavispa series of home cavitation beauty devices
- These products enable users to perform cavitation -a popular beauty salon treatment- in the privacy of their own homes. Cavispa realizes provision of evolved beauty care that will make you love your body even more.
- 2015YA-MAN launches YA-MAN Professional, a professional beauty devices line for beauty salons
- Featuring a high degree of user friendliness, these products realizes miniaturization of beauty devices for professional use.
- 2015
- YA-MAN U.S.A. LTD. is established.
- YA-MAN expands the business to mainland China.
- 2016
- YA-MAN opens its first directly owned store in Ginza, Tokyo.
- 2018
- YA-MAN expands the business to Singapore, Indonesia, Vietnam and Russia.
- MINERALair -A make-up experience for a new age
- These products fuse cosmetics and the technology that YA-MAN uses in the evolution of our beauty devices. Here, YA-MAN develops the completely new make-up experience of Showering in Foundation.
- 2018YA-MAN launches Medi Lift series of wearable EMS facial beauty devices
- YA-MAN develops a revolutionary 100% hands-free facial care device. The functionality and impact of the device takes the beauty industry by storm, sparking social media trends and even making headlines in other industries.
- 2019mysé home beauty treatment brand is born
- ACETINO series is revamped as a new brand that recreates the fine massage technique of an esthetician, enabling users to enjoy the superb care of a beauty salon, whenever and wherever they like.
- 2020FACE LIFT GYM -a training gym specialized in exercising face muscles- opened
- FACE LIFT GYM operates under the concept of ‘You make yourself beautiful’. This gym is a new experiential service created by YA-MAN to help users acquire beauty-creating techniques through training with beauty devices under the guidance of specialized trainers.
- 2020
- EFFECTIM Co., Ltd. is established as a joint venture with Shiseido Co., Ltd.
- 2020HYOJO Science Lab project starts
- YA-MAN begins working with various experts to research facial muscles scientifically to enhance beautiful expressions.
- (July 2022: Opening of research and development center "HYOJO Science Lab")
- 2020
- D-FIT Co., Ltd. is dissolved.
- 2020
- Acquires "MAKANAI" and "Professional and Business Use" brands
- YA-MAN expanded its lineup of cosmetics.
- 2021
- YA-MAN（SHANGHAI）BEAUTY TECHNOLOGY CO.,LTD is established.
- 2021YA-MAN Scholarship Foundation is founded
- YA-MAN starts providing continuous educational support to raise the next generation of female engineers.
- (February 2023：The foundation is qualified as a public interest incorporated foundation by the Japanese government.)
- 2021Launches "Lift Dryer", YA-MAN's first ever* hair dryer with facial treatment feature
- Starts selling hair-care products.
- *As a YA-MAN hair dryer
- 2021
- YA-MAN opens a flagship store of ONLY MINERALS on Tmall in China.
- 2022
- Realigned to the Prime Market section of the Tokyo Stock Exchange, due to its market restructuring.
- 2022Launches electric shaver with warmth "HOT SHAVE"
- 20229/9 Established "Home-care Facial Beauty Device Day " as a memorial day
- Officially recognized as a memorial day by Japan Anniversary Association.
- Cumulative shipments of RF Beauty Device Series
- September 2019: Exceeds 2 million units
- August 2020: Exceeds 2.5 million units
- May 2021: Exceeds 3 million units
- September 2022: Exceeds 4 million units
- 2023Starts a joint research program with Department of Dermatology, Graduate School of Medicine and Faculty of Medicine, The University of Tokyo
- 2023
- Starts full-scale business development in the US
- 2023Wearable EMS facial beauty devise "Medi Lift PLUS“ receives US FDA clearance
- Launches full-scale beauty device business in the US.
- Cumulative shipment of "Medi Lift Needle Cosmetics" series
- October, 2023：Exceeds 1 million units
- 2023Opens our first global flagship store “YA-MAN the store GINZA” at Ginza, Tokyo
- ("FACE LIFT GYM" opens on the second floor of the store in January 2024.)
- Cumulative shipment of "Professional and Business Use" Series
- April, 2024：Exceeds 3 million units
- The numbers tell our legacy of innovation
- Patents : 345*1
- Intellectual property rights : 861*2
- Our motto is continuous innovation, putting all our energy to create new inventions which the World has never seen before. The numbers tell all about our policy.
*1 The cumulative number of patents acquired as the end of April 2024.
*2 The cumulative number of IPRs acquired as the end of April 2024.
