12 Oct.2026
Selected by ELLE Vietnam's Editorial Team and Beauty Experts Winner of the "ELLE Beauty Awards 2026" "BEST GADGET PRODUCT OF THE YEAR" for the Second Consecutive Year
YA-MAN LTD. (headquarters: Koto-ku, Tokyo; Representative Director and President: Kimiyo Yamazaki), the No.1*¹ facial care device market share holder for eight consecutive years, continues to challenge the evolution of beauty on a global scale through the power of technology under its corporate slogan "A new beautiful." YA-MAN has been named "BEST GADGET PRODUCT OF THE YEAR" at Vietnam's "ELLE Beauty Awards 2026."
The "ELLE Beauty Awards" is an international beauty award hosted by the global women's magazine ELLE. Vietnam's "ELLE Beauty Awards" recognizes cosmetics and beauty devices drawing attention in the Vietnamese market, through evaluation and selection by ELLE Vietnam. This time, YA-MAN's beauty device brand was chosen as a winning brand from among outstanding products from Japan and around the world. The award recognizes the results of many years of research and development in beauty technologies such as RF (radio frequency) and EMS, as well as YA-MAN's ongoing pursuit of proprietary technology development as a leading company in beauty devices. YA-MAN began selling home-use beauty devices in Vietnam in 2018 and has been expanding its business there ever since. In 2024, it opened its first large permanent street-level store overseas carrying multiple YA-MAN brands in Ho Chi Minh City, Vietnam, where it has welcomed many customers. Going forward, YA-MAN will accelerate its expansion in Vietnam, where sustained economic growth is anticipated, and will continue to advance its global expansion.
■ Overview of the Vietnam Street-Level Store
・Opening date: Sunday, November 10, 2024
・Address: 200 Ba Thang Hai Street, Ward 12, District 10, Ho Chi Minh City, Vietnam
*¹ Based on manufacturer market share within the Japanese beauty electronics market in the Facial Care Device Category, according to Beauty & Health Appliances Marketing Trend Data 2020(2018-2019), Beauty & Health Appliances Market & Related Services Trend Data 2023-2024 (2020-2023), and skin & Hair Care Appliance Trend Data 2026 (2024-2025). Based on annual performance data; 2023 figures are estimates.
※The information above is as of the date of the announcement. Please note that it may differ from the latest updates.
The "ELLE Beauty Awards" is an international beauty award hosted by the global women's magazine ELLE. Vietnam's "ELLE Beauty Awards" recognizes cosmetics and beauty devices drawing attention in the Vietnamese market, through evaluation and selection by ELLE Vietnam. This time, YA-MAN's beauty device brand was chosen as a winning brand from among outstanding products from Japan and around the world. The award recognizes the results of many years of research and development in beauty technologies such as RF (radio frequency) and EMS, as well as YA-MAN's ongoing pursuit of proprietary technology development as a leading company in beauty devices. YA-MAN began selling home-use beauty devices in Vietnam in 2018 and has been expanding its business there ever since. In 2024, it opened its first large permanent street-level store overseas carrying multiple YA-MAN brands in Ho Chi Minh City, Vietnam, where it has welcomed many customers. Going forward, YA-MAN will accelerate its expansion in Vietnam, where sustained economic growth is anticipated, and will continue to advance its global expansion.
■ Overview of the Vietnam Street-Level Store
・Opening date: Sunday, November 10, 2024
・Address: 200 Ba Thang Hai Street, Ward 12, District 10, Ho Chi Minh City, Vietnam
*¹ Based on manufacturer market share within the Japanese beauty electronics market in the Facial Care Device Category, according to Beauty & Health Appliances Marketing Trend Data 2020(2018-2019), Beauty & Health Appliances Market & Related Services Trend Data 2023-2024 (2020-2023), and skin & Hair Care Appliance Trend Data 2026 (2024-2025). Based on annual performance data; 2023 figures are estimates.
※The information above is as of the date of the announcement. Please note that it may differ from the latest updates.
