YA-MAN achieved the top sales performance in the beauty device category at Chinese Tmall’s “Singles Day”
The only beauty device brand to be ranked in the top 20 in the “Beauty & Cosmetics” category
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On November 11th, known as “Singles Day”, the biggest online sales event in the world, YA-MAN achieved the number one sales*1 in the beauty device category on Tmall, China's largest comprehensive EC platform. In the “Beauty & Makeup” category, YA-MAN was the only beauty device brand to be ranked in the top 20*1, alongside with other global luxury cosmetics and skincare brands.
With the corporate slogan “A new beautiful”, YA-MAN Co., Ltd. (CEO: Kimiyo Yamazaki, The head quarter location: Koto-ku, Tokyo) has been challenging the evolution of beauty on a global scale with the power of technology. YA-MAN has been the No. 1 market shareholder in the facial care device market for five consecutive years*2.
In 2024, the Chinese market was in turmoil due to the prolonged water treatment issue and the introduction of RF (radio wave) regulations. However, YA-MAN products continued to be supported by Chinese consumers, due to their trust in the brand. The fact that YA-MAN products were also sold on KOL（Key Opinion Leader）s' live commerce platforms also helped to boost sales.
Although there are concerns about a slowdown in the Chinese economy, the YA-MAN brand has been supported by customers for its evidence-based technological capabilities and has performed well.
■Main Products
YA-MAN TOKYO JAPAN ／ Photo PLUS Prestige SP Ⅱ
YA-MAN TOKYO JAPAN ／ Liftlogy
YA-MAN TOKYO JAPAN ／ Bloom 6
▼「YA-MAN TOKYO JAPAN」 Facial care product lineup
https://www.ya-man-tokyo-japan.com/products/face.html
*1 Tmall sales results during the period of October 21, 2024 20:00 to November 11, 24:00
*2 "Marketing Trends Data for Beauty Appliance/Health Appliances 2020" Performance for 2018-2019, ,"Beauty Appliance &Health Appliance Market and Related Service Trend Data 2023-2024" Performance for 2020-2022 (Fuji Keizai Co., Ltd.)
A market share among all the domestic manufacturers of beauty appliances.
※The information above is as of the date of the announcement. Please note that the information may differ from the latest updates
