YA-MAN made its first foray into the Middle East, Saudi Arabia

Sending out a clear message of technological capabilities as a global luxury brand of Japan
Developing its business through Arabic e-commerce and local aesthetic clinics
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YA-MAN LTD. (CEO: Kimiyo Yamazaki, The head quarter location: Koto-ku, Tokyo)?is the No. 1*1 facial care device market share holder for five consecutive years, continuing to challenge the evolution of beauty on a global scale through the power of technology with its corporate slogan "A new beautiful." . We expanded our business in Saudi Arabia, which marked our first foray into the Middle East, on 31 January 2025 (Friday, local time). ‘YA-MAN TOKYO JAPAN’ brand and other products will be available on the EC website (https://yamanarabia.com/) from the same day, and at aesthetic clinics in the capital city, Riyadh. The EC website will handle three products: Medi Lift PLUS, Photo PLUS Prestige SP and Hydra Bright Skin, while aesthetic clinics will handle two products: Medi Lift PLUS and Hydra Bright Skin. A local launch event was held on the same day.

Saudi Arabia is one of the youngest and most vibrant countries in the Middle East, with a median age of 29 years and approximately 63% of the population is under 30 years*2. Saudi Arabia's "Vision 2030"*3, the National Transformation Program for the period up to 2030, sets a target to 'increase the proportion of women in the workforce from 22% to 30%', which is expected to increase awareness of beauty due to the increase in disposable income and opportunities to go out, empowered by women's social advancement. The decision to launch in Saudi Arabia reflects the voices of those Saudi customers who have visited our global flagship store "YA-MAN the store GINZA", opened in Ginza(Tokyo) and celebrated its first anniversary in November 2024, and requested us a local roll-out.

Dr. Mohammed Khan, a plastic surgeon at "SKN Clinic", which is handling YA-MAN products, commented: 'We are very excited about the opportunity to introduce innovative beauty solutions to the people of Saudi Arabia by rolling out YA-MAN products. I am delighted to be able to market "Medi Lift PLUS" at "SKN Clinic", an outstanding product that will revolutionize the beauty industry. This advanced device is a significant upgrade to the conventional face belt and hand massage techniques I usually recommend. 'Medi Lift PLUS' maximizes the benefits of facial treatments and contributes to a higher level of beauty. I am confident that this innovative solution will revolutionize the skincare and aesthetic industry in the region.'

Dr. Mohammed Khan, a plastic surgeon at "SKN Clinic"

By promoting YA-MAN brand in aesthetic clinics in Saudi Arabia, where people with a high level of sensitivity to beauty gather, we aim to create a new market as a global leader in home-use beauty devices. In addition, by developing an EC website in Arabic, the products will be delivered to people in Saudi Arabia and neighbouring Middle Eastern countries.

Having achieved the No.1 facial care device market share holder for five consecutive years*1, YA-MAN has so far been operating in 14 countries and regions including China, the United States, Europe, Southeast Asia. As we made our first footprint in the Middle East, Saudi Arabia, we are now operating in 15 countries and regions. We will continue to accelerate our global expansion, meet the needs of people with a high sense of beauty around the world, and provide new beauty experiences to people around the world by delivering products with high technological capabilities as a global brand from Japan.

■ An overview of business expansion in Saudi Arabia
・The date of commencement of EC：Fri, 31st January, 2025（Local time）
・EC website URL：https://yamanarabia.com/
・Yaman Arabia Instagram account：https://www.instagram.com/yaman_arabia
・Delivery area in the Middle East：Saudi Arabia, Kuwait, Bahrain, UAE, Qatar
・The date of commencement of sales at aesthetic clinic：Fri, 31st January, 2025（Local time）
・Partner beauty clinics：SKN.(Skin) Clinic, Allure Clinic

■ Product Lineup in Saudi Arabia
Medi Lift PLUS / YA-MAN TOKYO JAPAN
The latest model of the wearable EMS facial care device that trains the mimic muscles that approach the lower half of the face*4. The device is easy to use, with one-touch attachment, and by further refining the output and frequency band of the EMS, the device has increased the value of feeling of the muscles by about 30%*5.
Product page：https://www.ya-man-tokyo-japan.com/products/medilift/medi-lift.html

Photo PLUS Prestige SP / YA-MAN TOKYO JAPAN
Featured with the new DWHP (Dynamic Whitening Hyper Pulse) waveform, which is specialized for skin penetration*6 and derived from DYHP, which uses the power of electricity to deliver beauty ingredients to the stratum corneum. It achieves deep penetration*6 of whitening ingredients*7 and lifting care*8 with a level of effectiveness that exceeds the conventional norm of skincare. It is expected to increase the penetration*4 efficiency by drawing in not only high-molecular-weight moisturizing ingredients, but also whitening ingredients*7 to the stratum corneum.
Product page：https://www.ya-man-tokyo-japan.com/products/forface/photo-plus-prestige-sp.html

Hydra Bright Skin
Just by putting lotion into a device and sliding it over the skin, the water flow and suction wash remove dust and dirt on the skin, and the ultrasonic waves remove stubborn sebum. The other side of the tank where the lotion is put has a drainage tank where the liquid waste from the skin is collected, so you can see the dirt being removed.
Product page：https://ya-manmedical.com/products/hydra-bright-skin/

*1 "Marketing Trends Data for Beauty Appliance/Health Appliances 2020" Performance for 2018?2019, ,"Beauty Appliance &Health Appliance Market and Related Service Trend Data 2023-2024" Performance for 2020?2022 (Fuji Keizai Co., Ltd.)
A market share among all the domestic manufacturers of beauty appliances.
*2 JETRO https://www.jetro.go.jp/biznews/2023/06/cafd38a6bd135826.html
*3 Saudi Arabia「Vision 2030」 https://www.jetro.go.jp/ext_images/world/middle_east/sa/sj-visionoffice/links/SVpdf_jp.pdf
*4 Transmitting electrical stimulation to the muscles to move them
*5 Compared to Medi Lift（EP-14BB）
*6 Up to the stratum corneum
*7 Vitamin C derivative, Tranexamic acid and Niacinamide
*8 Upward movements

※The information above is as of the date of the announcement. Please note that the information may differ from the latest updates.