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NEWS
5 Oct.2026

YA-MAN’s beauty technologies and initiatives were introduced at HORECFEX VIETNAM 2026, a technology and innovation exhibition for the hospitality industry held in Vietnam.

YA-MAN LTD. (CEO: Kimiyo Yamazaki, the head quarter location: Koto-ku, Tokyo) is the No. 1 facial care device market share holder for eight consecutive years*¹, participated in HORECFEX VIETNAM 2026, a technology and innovation exhibition for the hospitality industry held in Da Nang, Vietnam. ” YA-MAN’s beauty technologies and initiatives were introduced, during the session themed “Future of Spa & Wellness.





During the session, Phoebe Tu, Research & Training Director at VMT Group, introduced the beauty technologies of YA-MAN, a Japanese beauty device manufacturer, as a solution that bridges professional salon treatments and at-home skincare. She explained how YA-MAN researches and develops four core beauty technologies [heat, electricity, light, ultrasound] —and combines them to create synergistic effects while delivering a comfortable, enjoyable user experience.



A key theme highlighted during the session was the concept of “bringing the spa experience to home.” Rather than limiting the benefits and satisfaction gained from professional treatments to a one-time experience, YA-MAN emphasized extending them into daily routines through home care, enabling consumers to enjoy continuous beauty and wellness experiences.

YA-MAN offers a comprehensive portfolio which is composed with professional-use devices, as well as consumer beauty devices, and cosmetics, providing a seamless beauty journey that connects experiences at professional beauty salon and home-care beauty routine. Through its innovative beauty technologies, YA-MAN will continue to introduce new possibilities for beauty and wellness to customers around the world.



*¹ Based on manufacturer market share within the Japanese beauty electronics market in the Facial Care Device Category, according to Beauty & Health Appliances Marketing Trend Data 2020 (2018–2019), Beauty & Health Appliances Market & Related Services Trend Data 2023–2024 (2020–2023), and Skin & Hair Care Appliance Trend Data 2026 (2024–2025). Based on annual performance data; 2023 figures are estimates.