30 Sep.2026
YA-MAN to Establish a Subsidiary in China A new wholly owned subsidiary in Shanghai to drive BtoC e-commerce and accelerate growth in the Chinese market Resolved at the Board of Directors meeting on February 25, 2026
YA-MAN LTD. (CEO: Kimiyo Yamazaki, headquarters: Koto-ku, Tokyo), the No.1*¹ facial care device market share holder for eight consecutive years, continues to challenge the evolution of beauty on a global scale through the power of technology under its corporate slogan "A new beautiful." At its Board of Directors meeting held on February 25, 2026, YA-MAN resolved to establish a new subsidiary in China.
China is one of YA-MAN's priority markets, and accelerating business growth there is a key management focus as the Company works toward the goals of its new Medium-Term Management Plan, scheduled to be announced during March 2026. Through the newly established wholly owned subsidiary, YA-MAN will operate a BtoC business on e-commerce platforms in China, further strengthening its presence and expansion in the market. With the establishment of this subsidiary, sales are expected to be recorded in YA-MAN's consolidated results from the second quarter of the current fiscal year. As a global brand from Japan, YA-MAN will continue to deliver its meticulous craftsmanship and proprietary beauty technologies to customers around the world.
■ Overview of the New Subsidiary
● Location: Shanghai, People's Republic of China
● Name: To be determined
● Representative: To be determined
● Business: Sale of beauty devices and related products (including BtoC business on Chinese e-commerce platforms)
● Capital: USD 3 million
● Remittance of capital: March 2026 (planned)
● Shareholder: YA-MAN LTD. (100%)
*¹ Based on manufacturer market share within the Japanese beauty electronics market in the Facial Care Device Category, according to Beauty & Health Appliances Marketing Trend Data 2020(2018-2019), Beauty & Health Appliances Market & Related Services Trend Data 2023-2024 (2020-2023), and skin & Hair Care Appliance Trend Data 2026 (2024-2025). Based on annual performance data; 2023 figures are estimates.
※The information above is as of the date of the announcement. Please note that it may differ from the latest updates.
China is one of YA-MAN's priority markets, and accelerating business growth there is a key management focus as the Company works toward the goals of its new Medium-Term Management Plan, scheduled to be announced during March 2026. Through the newly established wholly owned subsidiary, YA-MAN will operate a BtoC business on e-commerce platforms in China, further strengthening its presence and expansion in the market. With the establishment of this subsidiary, sales are expected to be recorded in YA-MAN's consolidated results from the second quarter of the current fiscal year. As a global brand from Japan, YA-MAN will continue to deliver its meticulous craftsmanship and proprietary beauty technologies to customers around the world.
■ Overview of the New Subsidiary
● Location: Shanghai, People's Republic of China
● Name: To be determined
● Representative: To be determined
● Business: Sale of beauty devices and related products (including BtoC business on Chinese e-commerce platforms)
● Capital: USD 3 million
● Remittance of capital: March 2026 (planned)
● Shareholder: YA-MAN LTD. (100%)
*¹ Based on manufacturer market share within the Japanese beauty electronics market in the Facial Care Device Category, according to Beauty & Health Appliances Marketing Trend Data 2020(2018-2019), Beauty & Health Appliances Market & Related Services Trend Data 2023-2024 (2020-2023), and skin & Hair Care Appliance Trend Data 2026 (2024-2025). Based on annual performance data; 2023 figures are estimates.
※The information above is as of the date of the announcement. Please note that it may differ from the latest updates.
